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Innovation at the Leading Hotels of the World

Mona Anita K. Olsen; Saniya Gandhi; Kelly McDarby; Joanne Jihwan Park

商品編號:9B14C047
出版日期:2014/06/11
再版日期:2014/05/11
商品來源:
商品主題:Entrepreneurship; International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Hospitality;innovation;opportunity recognition;United States
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:United States
產業:Accommodation & Food Services
事件年度:2014

The director of analytics and reporting at The Leading Hotels of the World and his team were to present their new idea to the company’s executive team: the hotel engagement scorecard (HES). HES was received well and gained recognition from the executive team of 10 members, becoming one of four company goals for the year. HES was to be implemented across all of The Leading Hotels of the World’s 25 global offices and more than 430 member hotels. As the founder of the idea, the director of analytics and reporting felt responsible and motivated to make HES as strong as possible before its implementation. He wondered how HES innovation could move forward and assist member hotels as much as possible.

教學手冊:Innovation at the Leading Hotels of the World - Teaching Note
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