Booster Juice: Bringing Canadian Smoothies to the Indian Market |
作者姓名:Makarand Gulawani; Kimberley Howard; Mike Henry; |
商品類型:Case (Field) | 商品編號:9B15A048 |
出版日期:2015/11/02 | 內容長度:10 頁 |
For the co-founder and CEO of Booster Juice, Canada’s largest chain of juice and smoothie bars, international expansion was integral to the firm’s strategy, especially as the Canadian market matured. However, working with business cultures and practices in different countries was a major challenge. Booster Juice had been opening three stores per month through the end of 2013, and the CEO was re-examining Booster Juice’s international operations, including .....more
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Booster Juice: Bringing Canadian Smoothies to the Indian Market - Teaching Note |
作者姓名:Makarand Gulawani; Kimberley Howard; Mike Henry |
商品類型:Note | 商品編號:8B15A048 |
出版日期:2015/02/11 | 內容長度:6 頁 |
Teaching note for product 9B15A048.
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MacEwan Goes Global: Internationalization at a Canadian School of Business |
作者姓名:Ilan Alon; Mike Henry; Kimberley Howard |
商品類型:Case (Field) | 商品編號:9B09M020 |
出版日期:2009/02/25 | 內容長度:13 頁 |
Given the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs. .....more
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MacEwan Goes Global: Internationalization at a Canadian School of Business - Teaching Note |
作者姓名:Ilan Alon; Mike Henry; Kimberley Howard |
商品類型:Note | 商品編號:8B09M20 |
出版日期:2009/02/25 | 內容長度:7 頁 |
Teaching note for product 9B09M020.
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