| Arla Foods and the Cartoon Crisis (A), (B) and (C) - Teaching Note |
| 作者姓名：Henry W. Lane; Mikael Sondergaard; David T.A. Wesley |
| 商品類型： | 商品編號：8B08M05 |
| 出版日期：2008/01/31 | 內容長度：16 頁 |
Teaching note for products 9B08M005, 9B08M006 and 9B08M007.
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| Arla Foods and the Cartoon Crisis (A) |
| 作者姓名：Henry W. Lane; Mikael Sondergaard; David T.A. Wesley |
| 商品類型：Case (Field) | 商品編號：9B08M005 |
| 出版日期：2008/01/31 | 內容長度：12 頁 |
After a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control. Prior to the boycott, the Middle East was Arla's fastest growing region and represented an important component of the company's long-term .....more
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| Arla Foods and the Cartoon Crisis (B) |
| 作者姓名：Henry W. Lane; Mikael Sondergaard; David T.A. Wesley |
| 商品類型：Supplement | 商品編號：9B08M006 |
| 出版日期：2008/01/31 | 內容長度：5 頁 |
The communications director of Arla Foods is hoping the decision to denounce to the cartoons will bring an end to the boycott. Instead, it brings complaints from Danish women's groups. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.
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| Arla Foods and the Cartoon Crisis (C) |
| 作者姓名：Henry W. Lane; Mikael Sondergaard; David T.A. Wesley |
| 商品類型：Supplement | 商品編號：9B08M007 |
| 出版日期：2008/01/31 | 內容長度：2 頁 |
Just as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.
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