The acquisition of A.T. Kearney Ltd., an international management consulting firm, by Electronic Data Systems (EDS), an information systems company, raised many issues. Among these was the issue of how to leverage the merger in terms of providing strategic consulting and information systems solutions to clients. Should the two firms cross-sell each other's services? Should A.T. Kearney call on existing EDS clients and vice-versa? Should the two .....more

A world leader in the design and volume production of complex, rigid multilayer printed circuit boards must decide how to compete in a rapidly consolidating industry. Many of Praegitzer's key competitors are growing rapidly and developing new skills that threaten Praegitzer's position in the market.

Teaching note for product 9A94J020.

The president and CEO of Apex Life Canada was attempting to put the final touches on the marketing plan for the Seed Endowment. This was a revolutionary product for the educational savings plan market. While the product itself had been developed, other aspects of the plan had yet to be finalized. The CEO was unsure as to who would be the ideal consumer and how to reach him/her. Traditionally, these products had been sold through insurance agencies. .....more