| Forest Cabin: Building Resilience During the Pandemic |
| 作者姓名：Miao Cui, Jinfang Qian, Heng Wu, Wenbo Jiang, Lili Cui |
| 商品類型：Case (Field) | 商品編號：W27138 |
| 出版日期：2022/09/26 | 內容長度：10 頁 |
Shanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sales .....more
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| Forest Cabin: Building Resilience During the Pandemic - Teaching Note |
| 作者姓名：Miao Cui, Jinfang Qian, Heng Wu, Wenbo Jiang, Lili Cui |
| | 商品編號：W27139 |
| 出版日期：2022/09/26 | 內容長度：13 頁 |
Teaching note for product W27138.
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