| CTrip: Transformating Travel and Tourism - Teaching Note |
| 作者姓名：Ning Su; Yulin Fang; Meihui Li;Anna Fu |
| 商品類型： | 商品編號：8B18M155 |
| 出版日期：2019/04/09 | 內容長度：5 頁 |
Teaching note for product 9B18M155.
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| Ctrip: Taking Off in Online Travel |
| 作者姓名：Ning Su; Yulin Fang; Meihui Li;Anna Fu |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M155 |
| 出版日期：2018/11/23 | 內容長度：12 頁 |
As a pioneer and leading competitor among China’s online travel-service providers, Ctrip.com International, Ltd. (Ctrip) had successfully integrated technology into China’s rapidly growing travel industry by 2017. The company’s platform provided a comprehensive set of travel services including hotel reservations, flight and train ticketing, vacation packages, business-travel management, and dining reservations. Praised in the industry as the exemplary .....more
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