| Carexis: From Clicks to Conversions in Health Care—Decoding the Digital Marketing Analytics |
| 作者姓名：Mayank Kumar, Rajesh Chandwani |
| 商品類型：Case (Field) | 商品編號：W44294 |
| 出版日期：2026/05/14 | 內容長度：5 頁 |
On the morning of November 27, 2024, in Ahmedabad, India, Dr. Bhavikbhai Patel completed his hospital rounds and settled into his office, but his thoughts were elsewhere. The contract with Carexis’s digital marketing vendor, the Insight Foundry, was nearing its end, and he needed to determine next steps. As a doctor, he was used to relying on data to make informed choices—but when it came to digital marketing, the numbers weren’t as clear.<br><br> .....more
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| Carexis: From Clicks to Conversions in Health Care—Decoding the Digital Marketing Analytics – Teaching Note |
| 作者姓名：Mayank Kumar, Rajesh Chandwani |
| | 商品編號：W44295 |
| 出版日期：2026/05/14 | 內容長度：15 頁 |
Teaching note for product W44294.
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| Carexis: From Clicks to Conversions in Health Care—Decoding the Digital Marketing Analytics – Student Spreadsheet |
| 作者姓名：Mayank Kumar, Rajesh Chandwani |
| | 商品編號：W44296 |
| 出版日期：2026/05/14 | 內容長度：290 頁 |
Spreadsheet to accompany product W44294.
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