| Magic Markers (A): Growing a Whiteboard Animation Company - Presentation |
| 作者姓名：Matthias A. Tietz; Liliana Lopez Jimenez |
| 商品類型： | 商品編號：5B18M024 |
| 出版日期：2018/06/02 | 內容長度：67 頁 |
Presentation for product 8B18M024.
|
| Magic Markers (A) and (B) - Teaching Note |
| 作者姓名：Matthias A. Tietz; Liliana Lopez Jimenez |
| 商品類型： | 商品編號：8B18M024 |
| 出版日期：2018/06/02 | 內容長度：18 頁 |
Teaching note for products 9B18M024 and 9B18M025.
|
| Magic Markers (A): Growing a Whiteboard Animation Company |
| 作者姓名：Liliana Lopez Jimenez; Matthias A. Tietz |
| 商品類型：Case (Field) | 商品編號：9B18M024 |
| 出版日期：2018/06/02 | 內容長度：10 頁 |
In 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogota, Colombia, with the mission of gracefully explaining complex issues to interested audiences. The (A) case describes how the company experienced unanticipated growth after one of its videos went viral. The two founders faced several challenges and needed to quickly learn how to manage their growing business. Human resources issues proved to be particularly trying .....more
|
| Magic Markers (B): Managing Credibility in Social Media |
| 作者姓名：Liliana Lopez Jimenez; Matthias A. Tietz |
| 商品類型：Supplement | 商品編號：9B18M025 |
| 出版日期：2018/06/02 | 內容長度：2 頁 |
Supplement for product 9B18M024.
|
| Rosch Innovations: Preparing the Biggest IPO Ever |
| 作者姓名：Matthias A. Tietz; |
| 商品類型：Case (Field) | 商品編號：9B16M131 |
| 出版日期：2016/08/03 | 內容長度：13 頁 |
The chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginning. .....more
|
| Rosch Innovations: Preparing the Biggest IPO Ever - Teaching Note |
| 作者姓名：Matthias A. Tietz |
| 商品類型： | 商品編號：8B16M131 |
| 出版日期：2016/03/08 | 內容長度：11 頁 |
Teaching note for product 9B16M131.
|
| Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru - Teaching Note |
| 作者姓名：Matthias A. Tietz; Susan Calderon Urbina |
| 商品類型： | 商品編號：8B15M065 |
| 出版日期：2015/07/21 | 內容長度：11 頁 |
Teaching note for product 9B15M065.
|
| Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru |
| 作者姓名：Matthias A. Tietz; Susan Calderon Urbina; |
| 商品類型：Case (Field) | 商品編號：9B15M065 |
| 出版日期：2015/07/21 | 內容長度：11 頁 |
A young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold of .....more
|
| Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company |
| 作者姓名：Simon Parker; Matthias A. Tietz |
| 商品類型：Case (Gen Exp) | 商品編號：9B11M043 |
| 出版日期：2011/06/21 | 內容長度：6 頁 |
The founder of the Lakkard Leather Company was proud of his business, and attributed much of its success to his own leadership style, which did not allow for anyone else’s participation in important decisions. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time the .....more
|
| Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company - Teaching Note |
| 作者姓名：Simon Parker; Matthias A. Tietz |
| 商品類型： | 商品編號：8B11M043 |
| 出版日期：2011/06/17 | 內容長度：6 頁 |
Teaching note for product 9B11M043.
|