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| Mazatlan: The Destination That Did Not Like Its Brand |
| 作者姓名：Nicolas Kervyn, Fernando Rey Castillo Villar, Silvestre Flores Gamboa, Manuel Lopezneria, Matthew Thomson |
| 商品類型：Case (Pub Mat) | 商品編號：W28621 |
| 出版日期：2022/08/30 | 內容長度：10 頁 |
In 2022, Mazatlan was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and various .....more
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| Mazatlan: The Destination That Did Not Like Its Brand - Teaching Note |
| 作者姓名：Nicolas Kervyn, Fernando Rey Castillo Villar, Silvestre Flores Gamboa, Manuel Lopezneria, Matthew Thomson |
| | 商品編號：W28622 |
| 出版日期：2022/08/30 | 內容長度：10 頁 |
Teaching note for product W28621.
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| Major League Baseball: Strategy Calibration in Light of COVID-19 |
| 作者姓名：Pavan Munaganti, Skyler King, Matthew Thomson, Andrew Perkins |
| 商品類型：Case (Pub Mat) | 商品編號：W29949 |
| 出版日期：2022/08/22 | 內容長度：5 頁 |
Major League Baseball (MLB) had been financially impacted by the COVID-19 pandemic. With a shortened season without fans in attendance, revenue-generating opportunities decreased dramatically from previous years. This case examines issues that MLB teams dealt with during the 2020 season, including the loss of revenue during the worldwide COVID-19 pandemic. How would MLB move forward into the 2021 season, having lost a significant amount of money in .....more
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| Major League Baseball: Strategy Calibration in Light of COVID-19 - Teaching Note |
| 作者姓名：Pavan Munaganti, Skyler King, Matthew Thomson, Andrew Perkins |
| | 商品編號：W29950 |
| 出版日期：2022/08/22 | 內容長度：8 頁 |
Teaching note for product W29949.
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| Kalahut: Where is Art and Culture Needed Most? - Teaching Note |
| 作者姓名：Matthew Thomson |
| 商品類型：Note | 商品編號：8B21A013 |
| 出版日期：2021/04/27 | 內容長度：3 頁 |
Teaching note for product 9B21A013.
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| Kalahut: Where is Art and Culture Needed Most? |
| 作者姓名：Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew Thomson |
| 商品類型：Case (Field) | 商品編號：9B21A013 |
| 出版日期：2021/04/27 | 內容長度：11 頁 |
Kalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in .....more
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| NIKE & Colin Kaepernick: Worth the Risk? - Teaching Note |
| 作者姓名：Jennifer Jeffrey; Matthew Thomson |
| 商品類型：Note | 商品編號：8B20A086 |
| 出版日期：2020/11/18 | 內容長度：7 頁 |
Teaching note for product 9B20A086.
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| NIKE & Colin Kaepernick: Worth the Risk? |
| 作者姓名：Jennifer Jeffrey; Matthew Thomson |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A086 |
| 出版日期：2020/11/18 | 內容長度：9 頁 |
In the spring of 2018, the marketing team at Nike Inc. (Nike), based in Oregon, was faced with a decision regarding whether to follow the suggestion of the company’s long-standing advertising agency to sign Colin Kaepernick as the face of its upcoming “Just Do It” promotional campaign commemorating the 30-year anniversary of the slogan. Kaepernick was an NFL quarterback who had famously begun kneeling during the US national anthem in 2016 to protest .....more
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| Superb Trucks LP: How to Conduct a Field Experiment - Teaching Note |
| 作者姓名：Mansur Khamitov; Matthew Thomson; |
| | 商品編號：8B15A025 |
| 出版日期：2015/05/29 | 內容長度：5 頁 |
Teaching note for product 9B15A025.
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| Superb Trucks LP: How to Conduct a Field Experiment |
| 作者姓名：Mansur Khamitov; Jodie Whelan; Matthew Thomson; |
| 商品類型：Case (Gen Exp) | 商品編號：9B15A025 |
| 出版日期：2015/05/29 | 內容長度：8 頁 |
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? .....more
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