| Constellation Brands: Searching for the “Right” Product Mix |
| 作者姓名：Mary Kelly, Christopher Swann, Madison Weisz |
| 商品類型：Case (Pub Mat) | 商品編號：W47348 |
| 出版日期：2026/02/25 | 內容長度：14 頁 |
Constellation Brands Inc. (Constellation)—a publicly traded multinational beverage company that produced beer, wine, and spirits—was at a crossroads. Demand for alcoholic beverages was in decline. Younger consumers were drinking less, primarily because of concerns that alcohol was not good for their health; and older consumers, who represented a large proportion of drinkers, were dwindling in numbers. In search of a product mix that resonated with .....more
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| Constellation Brands: Searching for the “Right” Product Mix - Teaching Note |
| 作者姓名：Mary Kelly, Christopher Swann, Madison Weisz |
| | 商品編號：W47349 |
| 出版日期：2026/02/25 | 內容長度：11 頁 |
Teaching note for product W47348.
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| AMC: Who's Calling The Shots? |
| 作者姓名：Mary Kelly, Christopher Swann |
| 商品類型：Case (Pub Mat) | 商品編號：W25811 |
| 出版日期：2022/02/28 | 內容長度：16 頁 |
In 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth more .....more
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| AMC: Who's Calling The Shots? - Teaching Note |
| 作者姓名：Mary Kelly, Christopher Swann |
| 商品類型：Note | 商品編號：W25812 |
| 出版日期：2022/02/28 | 內容長度：13 頁 |
Teaching note for product W25811.
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