Launched in May 2013, Patreon was the leading subscription-based platform in the online crowdfunding market. For over five years, the company operated successfully and expanded its large base of artists and content providers (known as “creators” on Patreon) and their fans and contributors (known as “patrons” on the platform). Patreon charged its content creators a standard 5 per cent fee, plus transaction costs, offering the artists over 90 per cent .....more

Teaching note for product W31030.

Presentation to accompany product W31031.

Teaching note for product 9B16M138.

The Canadian brand manager of Zelboraf had to decide how to introduce and price Zelboraf in the Canadian market. Zelboraf was a breakthrough discovery in treatment for melanoma cancer patients. Hoffmann-La Roche (Roche) began developing Zelboraf in 2005. During the clinical trials, the drug yielded such positive results in targeting late-stage (metastatic) melanoma cancer that Roche ended clinical trials early in order to expedite FDA approval and .....more

Teaching note for product 9B14M097.

In January 2014, the chief executive officer of AutoTherm, a small smart-thermostat design company located in Toronto, Canada, was considering the company’s future in light of the uncertainties and fast changing dynamics of the industry. As an incumbent and small engineering firm, AutoTherm’s plans to sell its first product, B133, through partnership with a large electronics company had not been quite successful. Given the dire state of the company’s .....more

Employees are faced each day with important decisions that they need to make, which force them to evaluate potential benefits and risks and act accordingly. Organizations depend on the successful decisions that business leaders make. Unfortunately, business students do not spend as much time as they should studying decision-making risk and how to evaluate it. Recent organizational failures, such as the collapse of Enron and Lehman Brothers, exhibit .....more