Management at a large gas company wonder how to decrease opposition to a new gas storage facility. They want to increase the company's chance of getting regulatory approval for a new liquefied natural gas storage facility however, with increasing opposition to the proposed facility from local residents management wonders if it makes sense to continue an expensive public participation program.

The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future.

The vice-president, corporate and public affairs, at an insurance company has to prepare the next year's internal communications program at a time when the company is undergoing a revolution - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company's move toward empowerment and increased accountability. At this .....more

A partner in a banking institution is concerned about internal communications regarding a partnership agreement. The CEO had reorganized the organization and introduced a partnership concept, whereby all employees became some type of partner. Each business unit was to complete a partnership agreement, however, one year after the introduction, many agreements had not been completed. An employee survey has revealed that nearly all employees support .....more

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case 9A91L008).

The recruiter of a large multinational firm must review three applications forms to recommend which, if any, are appropriate candidates for personal interviews. This firm places high priority on recruitment.

The communications manager for a division of a large chemical manufacturer has been asked to consider the future feasibility of two adjacent plants. She had been informed that a decision had already been made to immediately close two of their current chemical plants. If all four plants closed, nearly one-third of the division's workers (over 400 employees) would be affected. In addition, the activities at the company had a significant economic .....more

Teaching note for product 9A90L003.

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case 9A91L008).

Four senior executives reflect on the changes the company has made since the collapse of the project to build a state of the art pulp mill. Have they learned how to deal with the continuing challenges of environmental communications? (This is a sequel to Noranda: Environmental Communication (A), case 9A91L007.)