Makoye Safaris: Marketing Tanzanian Safari Tours |
作者姓名:Makarand Gulawani, Liliane Pasape |
商品類型:Case (Field) | 商品編號:W32228 |
出版日期:2024/01/30 | 內容長度:15 頁 |
Makoye Safaris, a jungle safari tour company based in Tanzania founded by Vicent Makoye, offered fully guided, safe, and environmentally friendly tours largely to international tourists. The tours were private, custom designed, and flexible and included airport pick-up and drop-off, accommodation, transportation, and three meals daily. Makoye wanted the company to grow and acquire a larger market share. However, in 2020, the COVID-19 pandemic spread .....more
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Makoye Safaris: Marketing Tanzanian Safari Tours - Teaching Note |
作者姓名:Makarand Gulawani, Liliane Pasape |
| 商品編號:W32229 |
出版日期:2024/01/30 | 內容長度:13 頁 |
Teaching note for product W32228.
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