Makoye Safaris: Marketing Tanzanian Safari Tours
商品編號：W32228
出版日期：2024/01/30
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：jungle safari tours;safari;tours;Tanzania;Makoye Safaris;;private safari tours;custom-designed safaris;flexible safari packages;environment-friendly tours;international tourism;COVID-19;safari experience;accommodation;transport services;tourist attractions;western tourist expectations;marketing plan;business growth strategies;safari marketing;marketing;international tourism;international tourism trends;tourism trends;2022
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Tanzania
產業：Other Services
事件年度：2022
Makoye Safaris, a jungle safari tour company based in Tanzania founded by Vicent Makoye, offered fully guided, safe, and environmentally friendly tours largely to international tourists. The tours were private, custom designed, and flexible and included airport pick-up and drop-off, accommodation, transportation, and three meals daily. Makoye wanted the company to grow and acquire a larger market share. However, in 2020, the COVID-19 pandemic spread worldwide, and Tanzania’s tourism sector went into a downturn. Although the number of tourists started to increase in 2021, Makoye Safaris needed a good marketing plan to achieve its target of doubling the number of international tourists it served by 2025.
教學手冊：Makoye Safaris: Marketing Tanzanian Safari Tours - Teaching Note
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