| WGirl, WBoy Calendars A, B and C - Teaching Note |
| 作者姓名：Kenneth G. Hardy; Luke Atkins;Yany Gregoire |
| 商品類型： | 商品編號：8B02A18 |
| 出版日期：2004/10/08 | 內容長度：6 頁 |
Teaching note for product 9B02A018.
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| WGirl, WBoy Calendars (A) |
| 作者姓名：Kenneth G. Hardy; Yany Gregoire;Luke Atkins |
| 商品類型：Case (Field) | 商品編號：9B02A018 |
| 出版日期：2002/09/20 | 內容長度：7 頁 |
A student contemplates creating and selling calendars to fellow students in order to raise funds for charity. He must decide the nature of the calendars, the target audience, the pricing, promotion and distribution of the calendars. The supplement (B) case, product 9B02A019, outlines the promotion and distribution of the calendars, and provides a reaction to the calendar. The supplement (C) case, product 9B04A001 discusses the publishing of the third .....more
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| WGirl, WBoy Calendars (B) |
| 作者姓名：Kenneth G. Hardy; Yany Gregoire; Luke Atkins |
| 商品類型：Supplement | 商品編號：9B02A019 |
| 出版日期：2002/09/20 | 內容長度：2 頁 |
After launching the controversial calendars outlined in the Wgirl Wboy Calendars (A) case, product 9B02A018, the creator faces criticism and wonders how to proceed.
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