| Mabe: Learning to Be a Multinational (A) - Teaching Note |
| 作者姓名：Jose Luis Rivas; Luis Arciniega |
| 商品類型： | 商品編號：8B13M042 |
| 出版日期：2013/05/04 | 內容長度：6 頁 |
Teaching note for product 9B13M042.
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| Mabe: Learning to Be a Multinational (A) |
| 作者姓名：Jose Luis Rivas; Luis Arciniega |
| 商品類型：Case (Field) | 商品編號：9B13M042 |
| 出版日期：2013/05/04 | 內容長度：16 頁 |
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -Latin American Business Cases Award, European Foundation for Management Development (EFMD) Case Writing Competition</strong></p><br>A Mexican appliance manufacturer, MABE, has evolved quickly after selling nearly half its stake to a large multinational company in the early 1990s. The manufacturer was then able to dominate the Mexican appliances market .....more
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