Teaching note for product W41577.

Teaching note for product W42311.

In June 2024, the founder of New Zealand Native Oils (NZ Oils) was facing the critical decision of whether to take her business international or remain domestic. She established NZ Oils six years earlier to produce and market skin care products made of organic extracts from manuka and other native plants in New Zealand. The start-up had grown rapidly since its inception within the domestic market, especially during the COVID-19 period, when demand .....more

Proton Holdings Berhad (PROTON), Malaysia’s first national car brand, had long been a dominant player in the domestic market and a leading brand in Southeast Asia. However, its performance since 2005 had consistently declined. In 2017, Zhejiang Geely Holding Group (Geely) became a partner by acquiring a 49.9% equity stake in PROTON and dispatched Chunrong Li, PROTON’s chief executive officer, from China to Malaysia to turn the struggling automaker .....more

Alibaba was a leading online platform for cross-border business-to-business trading. Founded by Alibaba Group Holding Limited in 1999, the platform was committed to constant digital innovations that enabled registered users to overcome various obstacles in international transactions, encompassing order acquisition, customs clearance, global logistics, cross-border payments, and partner credibility. However, only a small fraction of small and medium-sized .....more

Teaching note for product W43974.

Xiaomi India, the subsidiary of Xiaomi Group (Xiaomi)—a world-leading electronics giant from China—had grown explosively since entering the country in 2014. However, in April 2022, the Indian Enforcement Directorate accused it of illegal remittance of profits out of the country and, in response, seized a fund of US$669.95 million in the company’s account. This seizure was record-breaking in Indian history, equivalent to nearly half the annual worldwide .....more

Teaching note for product W37456.

As one of the world’s largest fried chicken chains, Popeyes had failed twice to enter the Chinese market over a twenty-year span. In March 2023, Restaurant Brands International (RBI), the owner of Popeyes, attempted a third strike by bringing the fried chicken brand under its local joint venture, Tim Hortons International Limited China (Tims China). The responsibility of making this third attempt successful rested with Yongchen Lu, the chief executive .....more

Teaching note for product W34828.