|
| Tim Hortons in China: Franchising to Expand a Foreign Coffee Chain - Teaching Note |
| 作者姓名：Lucas Liang Wang |
| | 商品編號：W48762 |
| 出版日期：2026/04/02 | 內容長度：10 頁 |
Teaching note for product W48761.
|
| Tim Hortons in China: Franchising to Expand a Foreign Coffee Chain |
| 作者姓名：Lucas Liang Wang, Melody Bingqian Zheng, Sihong(Vivian) Zhou |
| 商品類型：Case (Field) | 商品編號：W48761 |
| 出版日期：2026/04/02 | 內容長度：11 頁 |
In June 2023, the chief executive officer (CEO) of TH International Ltd. (Tims China), was at a strategic crossroads. Since entering the Chinese market in 2019, the master franchisee of Restaurant Brands International Inc. (Tim Hortons) had scaled through a mix of company-owned stores, city franchising with corporate investors, and key account franchising with established corporations. However, the competitive landscape had intensified drastically. .....more
|
| Huawei: Venturing into the Automobile Industry via Alliances |
| 作者姓名：Lucas Liang Wang, Qing Dai, Ying Liu |
| 商品類型：Case (Pub Mat) | 商品編號：W46954 |
| 出版日期：2025/12/19 | 內容長度：14 頁 |
Long known as a global leader in information and communication technologies, Huawei Technologies Co. Ltd. (Huawei) extended its technological supremacy to the automobile industry beginning in 2012. It started as a component supplier to electric vehicles (EVs) and grew to become a champion of an alliance portfolio with major automakers, collectively termed as Harmony Intelligent Mobility Alliance (HIMA). In April 2025, Huawei unveiled a new vehicle .....more
|
| Huawei: Venturing into the Automobile Industry via Alliances - Teaching Note |
| 作者姓名：Lucas Liang Wang, Qing Dai |
| | 商品編號：W46955 |
| 出版日期：2025/12/19 | 內容長度：13 頁 |
Teaching note for product W46954.
|
| Dinghai Tech: Internationalizing an Industry Chain of Rubber Products |
| 作者姓名：Saier Su, Lucas Liang Wang, Shuyan Li, Wanli Hu, Xina Ji |
| 商品類型：Case (Field) | 商品編號：W46606 |
| 出版日期：2025/12/04 | 內容長度：9 頁 |
In January 2024, the founder and chief executive officer of Dinghai Technology Co. Ltd. (Dinghai) was facing a foreign investment decision: whether to commit US$5 million to establishing a warehouse and marketing centre in the United States. The company originated from a small rubber products factory in a city in Zhejiang Province, China. Facing intense domestic competition since 2010, Dinghai had embarked on an internationalization strategy, first .....more
|
| Dinghai Tech: Internationalizing an Industry Chain of Rubber Products – Teaching Note |
| 作者姓名：Lucas Liang Wang, Saier Su, Shuyan Li, Wanli Hu, Xina Ji |
| | 商品編號：W46607 |
| 出版日期：2025/12/04 | 內容長度：10 頁 |
Teaching note for product W46606.
|
| Costco Wholesale Co.: Internationalizing Business Model |
| 作者姓名：Lucas Liang Wang, Shuang Hu, Xiaru Li, Yujie Guo, Mike Challas, Qing Dai |
| 商品類型：Case (Pub Mat) | 商品編號：W44277 |
| 出版日期：2025/09/17 | 內容長度：17 頁 |
Whether to adapt its business model to fit the local market or to educate the local market to embrace its existing business model—this was the question confronting Costco Wholesale Corporation (Costco) in China in May 2024. The world-leading warehouse wholesaler had entered China through an online store in 2014 and then branched offline in 2019. By May 2024, it had built seven locations across major cities. However, Costco’s unique business model .....more
|
| Costco Wholesale Co.: Internationalizing Business Model – Teaching Note |
| 作者姓名：Lucas Liang Wang, Shuang Hu, Xiaru Li, Yujie Guo, Mike Challas, Qing Dai |
| | 商品編號：W44278 |
| 出版日期：2025/09/17 | 內容長度：11 頁 |
Teaching note for product W44277.
|
| Tim Hortons in China: Amid a Price War in Coffee - Teaching Note |
| 作者姓名：Lucas Liang Wang |
| 商品類型： | 商品編號：W44770 |
| 出版日期：2025/08/01 | 內容長度：11 頁 |
Teaching note for product W44769.
|
| Tim Hortons in China: Amid a Price War in Coffee |
| 作者姓名：Lucas Liang Wang, Melody Bingqian Zheng |
| 商品類型：Case (Field) | 商品編號：W44769 |
| 出版日期：2025/08/01 | 內容長度：12 頁 |
In January 2024, a roaring price war was sweeping the coffee industry in China. The war was triggered by a price competition between two largest coffee chains in the market, centering on a ￥9.9 per cup promotion and eventually engulfing almost every coffee shop. Industry-wide profit margins were compressed and countless independent coffee shops and smaller chains collapsed.<br><br>This presented Yongchen Lu, the chief executive officer .....more
|
|