In January 2025, Brompton Bicycle Limited (Brompton), the British folding bicycle (bike) manufacturer, was at a strategic crossroads. For decades the company’s success had rested on the Classic model—a compact, precisely engineered commuter bike—before carefully extending into the Electric model, while preserving its strategic coherence. The recent launch of the G Line, a gravel-oriented performance model, changed this balance. Early demand was strong, .....more

Teaching note for product W47063.

In May 2023, the CEO of pharmaceutical company Eli Lilly was called before the US Senate to testify on the rising costs of insulin prices in the United States. At the time of the hearing, Eli Lilly’s insulin prices had increased by 400% over the past 20 years, a much higher rate than targeted inflation (2%). In the face of rising public resentment and potential legislative changes, Eli Lilly was forced to either justify or reckon with its pricing .....more

Teaching note for product W46376.

In 2015, the Finnish start-up Oura Health Oy (Oura) launched the Oura Ring, a sleek, sensor-packed wearable marketed for rest and recovery. Unlike Fitbit or Apple Watch, which stressed steps and calories, Oura focused on sleep, heart rate variability, and readiness. Early adoption by biohackers and athletes, visibility in the National Basketball Association, and a Gucci collaboration gave it credibility across wellness, sports, and fashion. By 2024, .....more

Teaching note for product W47049.

In 2019, Corus Entertainment Inc. (Corus), a Canadian television and media company, faced significant challenges from the rise of over-the-top (OTT) streaming platforms like Netflix and Amazon Prime Video. These services disrupted the traditional television value chain, leading to declining cable subscriptions, increased content costs, and reduced bargaining power with broadcast distribution undertakings (BDUs). Content owners further complicated .....more

Teaching note for product W42148.

By early 2020, Mindee Barham, vice-president of development at the microfinancing organization Grameen America, which focused on empowering low-income female entrepreneurs by offering them microloans to develop and grow their own businesses, had overseen the successful implementation of the first year of Grameen America’s ten-year Lifting America campaign for strategic growth. This campaign was intended to increase membership to 400,000 people; to .....more

Teaching note for product W25825.