| NEW FRDM: Business Beyond the Binary (A) |
| 作者姓名：Larry Plummer, Bella Pick |
| 商品類型：Case (Field) | 商品編號：W25263 |
| 出版日期：2021/10/14 | 內容長度：7 頁 |
In this two-part case, in case A, a non-binary entrepreneur founded New FRDM Bodywear Ltd. (NEW FRDM) in 2015 in Toronto, Canada. The apparel and accessories company produced underwear for transgender and gender nonconforming individuals. While growing their business as a sole proprietorship, the founder sought out a mentorship opportunity through ACME Entrepreneurship Incorporated but was concerned about a request to censor NEW FRDM’s website and .....more
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| In The ClearZone: Ozone in a COVID-19 World |
| 作者姓名：Larry Plummer, Angela Zhang |
| 商品類型：Case (Field) | 商品編號：W25270 |
| 出版日期：2021/10/14 | 內容長度：10 頁 |
In The ClearZone (ClearZone), founded in 2020 by Jenessa and Madison Olson, was a sanitization service start-up that used ozone technology to disinfect commercial and residential spaces. The sisters started ClearZone when their existing business, STMNT, a successful online clothing rental business, was put on hold because of the COVID-19 pandemic. Noticing a heightened need for disinfectant services in response to the pandemic, the sisters took the .....more
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| NEW FRDM: Business Beyond the Binary (A & B) - Teaching Note |
| 作者姓名：Larry Plummer, Bella Pick |
| 商品類型： | 商品編號：W25264 |
| 出版日期：2021/10/14 | 內容長度：9 頁 |
Teaching note for products W25263 and W26365.
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| In The ClearZone: Ozone in a COVID-19 World - Teaching Note |
| 作者姓名：Larry Plummer, Angela Zhang |
| 商品類型： | 商品編號：W25271 |
| 出版日期：2021/10/14 | 內容長度：5 頁 |
Teaching note for product W25270.
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| NEW FRDM: Business Beyond the Binary (B) |
| 作者姓名：Larry Plummer, Bella Pick |
| 商品類型：Supplement | 商品編號：W26365 |
| 出版日期：2021/10/14 | 內容長度：2 頁 |
Supplement for product W25263.
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| Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry |
| 作者姓名：Max Stallkamp; Larry Plummer; Andreas Schotter; |
| 商品類型：Case (Field) | 商品編號：9B16M102 |
| 出版日期：2016/06/20 | 內容長度：12 頁 |
On January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Forked .....more
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