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| Mozaic Games: Finding a Pattern in the Maze |
| 作者姓名：Pretty Sharma, Kishore Gangwani, Kirti Sharma |
| 商品類型：Case (Field) | 商品編號：W41285 |
| 出版日期：2025/04/03 | 內容長度：6 頁 |
First-time entrepreneurs and husband-wife duo Phalgun Polepalli and Shwetha Badarinath faced dilemmas through their journey of launching a start-up to scaling it up within five years. The parent company they founded in Bengaluru, India, in 2018, DICE Toy Labs Pvt. Ltd., operated four different brands, which were created to adopt forward and backward integration, achieve growth, and secure brand visibility. In 2022, the company renamed its board game .....more
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| Mozaic Games: Finding a Pattern in the Maze - Teaching Note |
| 作者姓名：Kishore Gangwani, Pretty Sharma, Kirti Sharma |
| | 商品編號：W41286 |
| 出版日期：2025/04/03 | 內容長度：8 頁 |
Teaching note for product W41285.
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| AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma |
| 作者姓名：Esha Sharma, Kirti Sharma |
| 商品類型：Case (Field) | 商品編號：W31074 |
| 出版日期：2023/03/27 | 內容長度：9 頁 |
AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma (APP) was an ophthalmology pharmaceutical company that drew 80 per cent of its revenue from the artificial-tears segment. Elena Sanders was responsible for drafting a turnaround strategy for increasing market share by building prescription momentum, improving operational efficiency, and devising a renovated digital strategy. Based on the available options, Sanders had to decide between improving operational .....more
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| AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma - Teaching Note |
| 作者姓名：Esha Sharma, Kirti Sharma |
| | 商品編號：W31075 |
| 出版日期：2023/03/27 | 內容長度：11 頁 |
Teaching note for product W31074.
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| Air France: The Load Factor Puzzle in Business Class |
| 作者姓名：Ratan Kumar; Kirti Sharma; Shiv S. Tripathi |
| 商品類型：Case (Field) | 商品編號：9B19A032 |
| 出版日期：2019/07/23 | 內容長度：11 頁 |
In late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challenge. Which customer group should the airline target to acquire more business-class travellers? How should the company increase its brand image for this target customer group? And how should the company .....more
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| Air France: The Load Factor Puzzle in Business Class - Teaching Note |
| 作者姓名：Kirti Sharma; Shiv S. Tripathi; Ratan Kumar |
| 商品類型： | 商品編號：8B19A032 |
| 出版日期：2019/07/23 | 內容長度：15 頁 |
Teaching note for product 9B19A032.
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| Dulux TileShield: Relaunching a Brand - Teaching Note |
| 作者姓名：Kirti Sharma; Puneet Sapra |
| 商品類型： | 商品編號：8B17A008 |
| 出版日期：2017/02/28 | 內容長度：9 頁 |
Teaching note for product 9B17A008.
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| Dulux TileShield: Relaunching a Brand - Instructor Spreadsheet |
| 作者姓名：Kirti Sharma; Puneet Sapra |
| 商品類型： | 商品編號：5B17A008 |
| 出版日期：2017/02/28 | 內容長度：59 頁 |
Spreadsheet for product 8B17A008.
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| Dulux TileShield: Relaunching a Brand |
| 作者姓名：Kirti Sharma; Puneet Sapra; |
| 商品類型：Case (Field) | 商品編號：9B17A008 |
| 出版日期：2017/02/28 | 內容長度：16 頁 |
In 2012, the marketing department at AkzoNobel India Ltd., a major paints company, faced a key decision concerning the possible relaunch of TileShield, a premium roof tile paint in the company’s exterior paints division. Since its inception, TileShield had led the market, especially in the southern part of India, but despite growth in the demand for roof tile paints, TileShield sales had stagnated in 2011–12. Faced with falling sales and intense competition, .....more
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| Housing.com: Marketing a Service Offering - Teaching Note |
| 作者姓名：Astha S. Gupta; Kirti Sharma |
| 商品類型： | 商品編號：8B16A011 |
| 出版日期：2016/04/26 | 內容長度：9 頁 |
Teaching note for product 9B16A011.
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