This case deals with cricket in India following the World Cup in 2007 and leading on to the early editions of the Indian Premier League (IPL) - Twenty20 Cricket Tournament (IPLT20).Following the ouster of India from the knock out phase of the World Cup 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and the team sponsors found themselves at a crossroads. Other sports and properties were vying with cricket for .....more