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| Acorai AB: Marketing “Listening to Your Heart With AI" - Teaching Note |
| 作者姓名：June Cotte, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W42615 |
| 出版日期：2025/02/27 | 內容長度：7 頁 |
Teaching note for product W42614.
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| Acorai AB: Marketing “Listening to Your Heart With AI" - Student Spreadsheet |
| 作者姓名：June Cotte, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W42616 |
| 出版日期：2025/02/27 | 內容長度：62 頁 |
Spreadsheet to accompany product W42615.
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| Acorai AB: Marketing “Listening to Your Heart With AI" |
| 作者姓名：June Cotte, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W42614 |
| 出版日期：2025/02/27 | 內容長度：11 頁 |
Acorai AB, a Swedish medical start-up, had developed a heart monitor designed to meet the needs of cardiologists worldwide. The portable heart monitor had demonstrated in clinical trials its equivalence to the prevailing gold standard of invasive blood pressure management. The establishment of proof of parity was a big step forward for the company, though the clinical trials were preliminary and the product on hand was only a prototype. <br><br>The .....more
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| Line Corporation: Business Portfolio Management and Product–Market Expansion |
| 作者姓名：Zhe Zhang, June Cotte, Jessie Xiangliang Liu |
| 商品類型：Case (Pub Mat) | 商品編號：W34196 |
| 出版日期：2023/08/12 | 內容長度：11 頁 |
LINE Corporation was started in 2000 as a local company in Japan focused on developing a mobile communication application. It later expanded its reach to operate a wide range of products and services in various markets including retail, entertainment, financial technology, and artificial intelligence. LINE Corporation was operating in two global markets—Asia and North America—with its top four strategic business units. The LINE mobile messaging application .....more
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| Line Corporation: Business Portfolio Management and Product–Market Expansion - Teaching Note |
| 作者姓名：Zhe Zhang, June Cotte, Jessie Xiangliang Liu |
| 商品類型： | 商品編號：W34197 |
| 出版日期：2023/08/12 | 內容長度：7 頁 |
Teaching note for product W34196.
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| Native Deodorants: Sell or Swell? |
| 作者姓名：June Cotte; Toshaan Harjai |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A073 |
| 出版日期：2020/08/27 | 內容長度：9 頁 |
<p style="color: white; background-color: rgb(3, 70, 56); font-size: 16px; display: inline-block; border: 0px solid rgb(197, 183, 131); padding: 4px 4px;"><a href="https://www.iveypublishing.ca/s/product/native-deodorants-sell-or-swell-digital-learning-experience/01tOF000001qb3mYAA" style="color: inherit; text-decoration: inherit;"> AVAILABLE AS A DIGITAL LEARNING EXPERIENCE </a></p><br><br>The .....more
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| Native Deodorants: Sell or Swell? - Teaching Note |
| 作者姓名：June Cotte; Toshaan Harjai |
| 商品類型： | 商品編號：8B20A073 |
| 出版日期：2020/08/27 | 內容長度：4 頁 |
Teaching note for product 9B20A073.
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| Intrigue Media: Growing the Video Advertising Network - Teaching Note |
| 作者姓名：June Cotte; Ken Mark |
| 商品類型： | 商品編號：8B20A023 |
| 出版日期：2020/04/16 | 內容長度：9 頁 |
Teaching note for product 9B20A023.
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| Intrigue Media: Growing the Video Advertising Network |
| 作者姓名：June Cotte; Ken Mark |
| 商品類型：Case (Field) | 商品編號：9B20A023 |
| 出版日期：2020/04/16 | 內容長度：9 頁 |
Guelph-based Intrigue Media (Intrigue), a marketing agency, has built a wholly-owned and operated network of 200 television screens in high-traffic consumer environments in Southwestern Ontario. The network reaches 1.5 million potential customers per month, and targets local small businesses wanting to expand their customer base. The business development manager at Intrigue has been tasked with developing a business plan to grow this video advertising .....more
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| Gucci’s Turnaround: Repositioning and Rebuilding the Company |
| 作者姓名：June Cotte; Jessica Zhang |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A056 |
| 出版日期：2018/12/09 | 內容長度：10 頁 |
In 2014, Guccio Gucci SpA (Gucci), a flagship brand of the Kering group, was struggling with its operating profit and human resources. By December 2014, the company had experienced three consecutive quarters of declining profits. In addition to the company’s financial issues, its president and chief executive officer (CEO) and its creative director had abruptly left the company. On January 15, 2015, a new CEO took over and faced several decisions. .....more
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