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| Chacha Food: Innovating Beyond Sunflower Seeds - Teaching Note |
| 作者姓名：June Cotte, Xiaoqing (Kendall) Zhang |
| | 商品編號：W49063 |
| 出版日期：2026/03/20 | 內容長度：8 頁 |
Teaching note for product W49062.
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| Chacha Food: Innovating Beyond Sunflower Seeds |
| 作者姓名：June Cotte, Xiaoqing (Kendall) Zhang |
| 商品類型：Case (Field) | 商品編號：W49062 |
| 出版日期：2026/03/20 | 內容長度：11 頁 |
This case examines the strategic challenge faced by Lily Hsu, overseas regional manager for Asia-Pacific at Chacha Food Co. Ltd. (Chacha), as the company sought to expand its business in South Korea. Although Chacha had achieved broad retail distribution for its core sunflower seed products through an exclusive distributor, growth remained constrained by cultural consumption barriers and a heavy reliance on overseas Chinese consumers. Hsu had to decide .....more
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| Shearwater Research Inc.: Direct to Consumer? |
| 作者姓名：June Cotte |
| 商品類型：Case (Field) | 商品編號：W49010 |
| 出版日期：2026/03/10 | 內容長度：14 頁 |
In December 2025, the CEO of Shearwater Research Inc. in Vancouver, Canada, was considering growth options for the privately held company. Shearwater Research was renowned globally for high?end dive computers used by technical, recreational, and military divers.<br><br>The company was considering launching its own e?commerce channel and selling directly to consumers via its website. The senior leadership team had differing opinions on .....more
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| Shearwater Research Inc.: Direct to Consumer? - Teaching Note |
| 作者姓名：June Cotte |
| | 商品編號：W49011 |
| 出版日期：2026/03/10 | 內容長度：5 頁 |
Teaching note for product #
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| UWANT: Expanding in North America |
| 作者姓名：June Cotte, Chengkang (Josh) Ge |
| 商品類型：Case (Field) | 商品編號：W48781 |
| 出版日期：2026/02/26 | 內容長度：11 頁 |
In July 2025, Faro Hsia, managing director of overseas markets at Hangzhou Jiandan Youwei Co. Ltd. (UWANT), confronted weak US traction for a Chinese digital-native cleaning-appliance brand based in Suzhou, China, that thrived in China via livestreaming and e-commerce. Amazon Inc. (Amazon) launches and ByteDance Ltd. (TikTok) campaigns lifted early sales of its vacuum cleaners but failed to build awareness or trust, while rivals such as Dyson Holdings .....more
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| UWANT: Expanding in North America - Teaching Note |
| 作者姓名：June Cotte, Chengkang (Josh) Ge |
| | 商品編號：W48782 |
| 出版日期：2026/02/26 | 內容長度：8 頁 |
Teaching note for product W48781.
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| Acorai AB: Marketing “Listening to Your Heart With AI" |
| 作者姓名：June Cotte, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W42614 |
| 出版日期：2025/02/27 | 內容長度：11 頁 |
Acorai AB, a Swedish medical start-up, had developed a heart monitor designed to meet the needs of cardiologists worldwide. The portable heart monitor had demonstrated in clinical trials its equivalence to the prevailing gold standard of invasive blood pressure management. The establishment of proof of parity was a big step forward for the company, though the clinical trials were preliminary and the product on hand was only a prototype. <br><br>The .....more
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| Acorai AB: Marketing “Listening to Your Heart With AI" - Teaching Note |
| 作者姓名：June Cotte, Ramasastry Chandrasekhar |
| 商品類型：Note | 商品編號：W42615 |
| 出版日期：2025/02/27 | 內容長度：7 頁 |
Teaching note for product W42614.
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| Acorai AB: Marketing “Listening to Your Heart With AI" - Student Spreadsheet |
| 作者姓名：June Cotte, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W42616 |
| 出版日期：2025/02/27 | 內容長度：62 頁 |
Spreadsheet to accompany product W42615.
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| Line Corporation: Business Portfolio Management and Product–Market Expansion |
| 作者姓名：Zhe Zhang, June Cotte, Jessie Xiangliang Liu |
| 商品類型：Case (Pub Mat) | 商品編號：W34196 |
| 出版日期：2023/08/12 | 內容長度：11 頁 |
LINE Corporation was started in 2000 as a local company in Japan focused on developing a mobile communication application. It later expanded its reach to operate a wide range of products and services in various markets including retail, entertainment, financial technology, and artificial intelligence. LINE Corporation was operating in two global markets—Asia and North America—with its top four strategic business units. The LINE mobile messaging application .....more
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