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| AquAdvantage Salmon: Communicating to Build Consumer Confidence |
| 作者姓名：Mary Weil; Mark B. Vandenbosch; Julia Cutt |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M050 |
| 出版日期：2018/03/28 | 內容長度：9 頁 |
AquaBounty Technologies, Inc. (AquaBounty) was a small, U.S. biotechnology company that focused on improving productivity in commercial aquaculture. In 2015, the company had received approval from the U.S. Food and Drug Administration to sell its genetically modified AquAdvantage salmon in the United States. Public reaction was mixed, with heavy criticism from some environmentalists. One year later, in May 2016, AquaBounty received approval from Health .....more
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| AquAdvantage Salmon: Communicating to Build Consumer Confidence - Teaching Note |
| 作者姓名：Mary Weil; Mark B. Vandenbosch; Julia Cutt |
| 商品類型： | 商品編號：8B18M050 |
| 出版日期：2018/03/28 | 內容長度：5 頁 |
Teaching note for product 9B18M050.
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| Accounting for Faulty Ignition Switches at General Motors Company - Teaching Note |
| 作者姓名：Darren Henderson; Julia Cutt |
| 商品類型： | 商品編號：8B14B014 |
| 出版日期：2016/11/18 | 內容長度：8 頁 |
Teaching note for product 9B14B014.
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| Accounting for Faulty Ignition Switches at General Motors Company |
| 作者姓名：Darren Henderson; Julia Cutt |
| 商品類型：Case (Pub Mat) | 商品編號：9B14B014 |
| 出版日期：2014/11/09 | 內容長度：12 頁 |
On January 31, 2014, the chief executive officer (CEO) of General Motors (GM), a major automaker located in Detroit, Michigan, must decide whether to issue a recall based on a defect that had been found through an internal safety committee investigation. The ignition switch of certain GM small car models manufactured between 2005 and 2007 was prone to being nudged out of the run position, causing the driver to lose control as the engine would switch .....more
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| Earthwear Face & Body: Communicating Corporate Culture (A) and (B) - Teaching Note |
| 作者姓名：Mary Weil; Julia Cutt |
| 商品類型： | 商品編號：8B14C045 |
| 出版日期：2014/10/15 | 內容長度：7 頁 |
Teaching note for products 9B14C045 and 9B14C046.
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| Earthwear Face & Body: Communicating Corporate Culture (A) |
| 作者姓名：Mary Weil; Julia Cutt |
| 商品類型：Case (Field) | 商品編號：9B14C045 |
| 出版日期：2014/10/15 | 內容長度：9 頁 |
By the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saskatoon .....more
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| Earthwear Face & Body: Communicating Corporate Culture (B) |
| 作者姓名：Mary Weil; Julia Cutt |
| 商品類型：Supplement | 商品編號：9B14C046 |
| 出版日期：2014/10/15 | 內容長度：2 頁 |
Supplement to 9B14C045.
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| dpms. - The Price of Earned Media - Teaching Note |
| 作者姓名：Julia Cutt; Mary Weil |
| 商品類型： | 商品編號：8B14A038 |
| 出版日期：2014/08/22 | 內容長度：6 頁 |
Teaching note for product 9B14A038. PowerPoint slide presentation is available for instructors, see 5B14A038.
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| dpms. - The Price of Earned Media |
| 作者姓名：Julia Cutt; Mary Weil |
| 商品類型：Case (Field) | 商品編號：9B14A038 |
| 出版日期：2014/08/22 | 內容長度：5 頁 |
In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth promotion .....more
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| dpms. - The Price of Earned Media - Slide Presentation |
| 作者姓名：Julia Cutt; Mary Weil |
| 商品類型： | 商品編號：5B14A038 |
| 出版日期：2014/08/22 | 內容長度：51 頁 |
PowerPoint slide presentation for instructors. Use with 8B14A038.
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