| Delirio: Branding and Dancing during the Pandemic - Teaching Note |
| 作者姓名：Juanita Cajiao, Enrique Ramirez |
| | 商品編號：W29893 |
| 出版日期：2023/04/14 | 內容長度：14 頁 |
Teaching note for product W29892.
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| Delirio: Branding and Dancing during the Pandemic |
| 作者姓名：Juanita Cajiao, Enrique Ramirez |
| 商品類型：Case (Field) | 商品編號：W29892 |
| 出版日期：2023/04/14 | 內容長度：14 頁 |
Early in 2020, la Fundacion Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when considering .....more
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