This case examined Guanabana Handmade (owned by SUGAR CANE Sociedad Limitada) (Guanabana), a Spanish company specializing in handmade-fashion and home-decoration accessories manufactured in Colombia. Guanabana had built a strong reputation by overcoming operational challenges typical in the handicraft sector. Now, the company faced a strategic decision: should it expand its wholesaling model to incorporate new products and markets or should it transition .....more

Teaching note for product W38427.

Teaching note for product W29892.

Early in 2020, la Fundacion Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when considering .....more

Agricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and plantation? .....more

Teaching note for product W27301.

Teaching note for product 9B21A001.

In late 2019, the Colombian company Agricola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindu brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a communications .....more

Teaching note for product 9B18A008.

In March 2017, the vice-president of the ice cream division at Colombina S.A. (Colombina), was in her office at the company’s headquarters in Cali, Colombia. She was reviewing the growth figures for the company’s ice cream business, for which she was accountable. The sales target set for the company in 2010 was US$1 billion by 2020, and the ice cream segment would play a fundamental role in reaching that target. The vice-president remembered what .....more