| Gold Crest Hotel: Filling Room Vacancies |
| 作者姓名：Nicole R.D. Haggerty; Mackenzie Schmidt;Matt Bradley;Glen Thomson-Bullock;John Paul Belmonte |
| 商品類型：Case (Field) | 商品編號：9B18A028 |
| 出版日期：2018/12/07 | 內容長度：5 頁 |
In 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options that .....more
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| Gold Crest Hotel: Filling Room Vacancies - Teaching Note |
| 作者姓名：Nicole R.D. Haggerty; Mackenzie Schmidt;Matt Bradley;Glen Thomson-Bullock;John Paul Belmonte |
| 商品類型： | 商品編號：8B18A028 |
| 出版日期：2018/12/07 | 內容長度：10 頁 |
Teaching note for product 9B18A028.
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