Gold Crest Hotel: Filling Room Vacancies

Nicole R.D. Haggerty; Mackenzie Schmidt; Matt Bradley; Glen Thomson-Bullock; John Paul Belmonte

商品編號：9B18A028
出版日期：2018/12/07
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：Gold Crest Hotel, Mwanza, Tanzania, Tourism
難易度：3 - Undergraduate
內容長度：5 頁
地域：Tanzania
產業：Other Services
事件年度：

In 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options that would attract customers to book guest rooms at the Gold Crest. Also, the manager had to decide whether to renovate the ninth floor of the hotel and, if so, whether to add additional conference rooms or additional guest rooms, depending on the targeted market segment.

教學手冊：Gold Crest Hotel: Filling Room Vacancies - Teaching Note
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