| Bonita Bay Marina - Teaching Note |
| 作者姓名：Geoffrey Burgerhoff; John Fitch; William J. Ritchie |
| 商品類型： | 商品編號：8B05M06 |
| 出版日期：2004/12/20 | 內容長度：8 頁 |
Teaching note for product 9B05M006.
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| Bonita Bay Marina |
| 作者姓名：Geoffrey Burgerhoff; John Fitch; William J. Ritchie |
| 商品類型：Case (Field) | 商品編號：9B05M006 |
| 出版日期：2004/12/20 | 內容長度：10 頁 |
The Bonita Bay Marina, founded 20 years ago by the Bonita Bay Group, established a reputation of high quality service delivery. According to the marina's manager, customers' high regard for their services was due to the organization's adherence to well-defined customer service philosophy known as the E5 Customer Service Philosophy. The manager must decide whether the benefits of pursuing a Clean Marina certification program would bolster .....more
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