| Xiaohongshu: E-Commerce Challenges and Strategies - Teaching Note |
| 作者姓名：Jing Chen, Nina Yan |
| 商品類型： | 商品編號：W40546 |
| 出版日期：2025/02/13 | 內容長度：14 頁 |
Teaching note for product W40545.
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| Xiaohongshu: E-Commerce Challenges and Strategies |
| 作者姓名：Jing Chen, Nina Yan |
| 商品類型：Case (Pub Mat) | 商品編號：W40545 |
| 出版日期：2025/02/13 | 內容長度：18 頁 |
<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">Founded in 2013, Xiaohongshu had evolved from an online shopping guide into a major app. By August 2023, the platform had introduced the “buyer era,” marking a pivotal shift in its business strategy. Xiaohongshu integrated influencer and merchant operations into a unified department to enhance efficiency and strengthen the link between content creation .....more
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