| Outland: Developing Crypto Art Community Brand Culture through NFTs - Teaching Note |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型： | 商品編號：W34899 |
| 出版日期：2024/01/02 | 內容長度：11 頁 |
Teaching note for product W34898.
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| Outland: Developing Crypto Art Community Brand Culture through NFTs |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型：Case (Field) | 商品編號：W34898 |
| 出版日期：2024/01/02 | 內容長度：15 頁 |
Outland provided a global communication and exhibition platform for artists and collectors. Outland conducted art transactions in the form of cryptocurrencies, addressing challenges prevalent in the traditional creator economy. Renowned artist James Jean collaborated with Outland in 2022 to release a new hand-drawn digital art series called Fragments. The series received widespread acclaim. The fans had high expectations for Fragments’ narrative derivative .....more
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