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| Outland: Developing Crypto Art Community Brand Culture through NFTs - Teaching Note |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型： | 商品編號：W34899 |
| 出版日期：2024/01/02 | 內容長度：11 頁 |
Teaching note for product W34898.
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| Outland: Developing Crypto Art Community Brand Culture through NFTs |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型：Case (Field) | 商品編號：W34898 |
| 出版日期：2024/01/02 | 內容長度：15 頁 |
Outland provided a global communication and exhibition platform for artists and collectors. Outland conducted art transactions in the form of cryptocurrencies, addressing challenges prevalent in the traditional creator economy. Renowned artist James Jean collaborated with Outland in 2022 to release a new hand-drawn digital art series called Fragments. The series received widespread acclaim. The fans had high expectations for Fragments’ narrative derivative .....more
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| Alibaba: Carbon Reduction Initiatives |
| 作者姓名：Wei Li, Jing Chen, Hubert Pun, Jianping Liang |
| 商品類型：Case (Pub Mat) | 商品編號：W31998 |
| 出版日期：2023/02/23 | 內容長度：15 頁 |
Alibaba, China’s biggest e-commerce company, had dedicated itself to corporate responsibility from the time of its launch, focusing on poverty and environmental protection. Alibaba released its Carbon Neutrality Action Report in December 2021, aiming to achieve carbon neutrality in its own operations and slash emissions across its supply chains and transportation networks by 2030. Alibaba was launching several new initiatives, and needed to know whether .....more
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| Alibaba: Carbon Reduction Initiatives - Teaching Note |
| 作者姓名：Hubert Pun, Wei Li, Jing Chen, Jianping Liang |
| | 商品編號：W31999 |
| 出版日期：2023/02/23 | 內容長度：12 頁 |
Teaching note for product W31998.
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| The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation (Simplified Chinese version) |
| 作者姓名：Jianping Liang; Hubert Pun; Taiyuan Wang; Roger Wang; |
| 商品類型：Case (Field) | 商品編號：W28191 |
| 出版日期：2022/03/23 | 內容長度：16 頁 |
The vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.The vice-president .....more
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| The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation - Teaching Note |
| 作者姓名：Jianping Liang, Hubert Pun, Taiyuan Wang, Roger Wang |
| 商品類型： | 商品編號：W26113 |
| 出版日期：2022/01/14 | 內容長度：13 頁 |
Teaching note for product W26112.
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| Kuaishou: Developing a Livestreaming E-Commerce Business |
| 作者姓名：Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert Pun |
| 商品類型：Case (Pub Mat) | 商品編號：W26400 |
| 出版日期：2021/06/12 | 內容長度：11 頁 |
As a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, Kuaishou needed to evaluate the possibility of entering the livestreaming e-commerce market, as livestreaming was becoming one of the hottest ways to sell to Chinese consumers. The co-founder and chief .....more
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| Kuaishou: Developing a Livestreaming E-Commerce Business - Teaching Note |
| 作者姓名：Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert Pun |
| 商品類型： | 商品編號：W26401 |
| 出版日期：2021/06/12 | 內容長度：10 頁 |
Teaching note for product W26400.
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| TCLK: Blockchain-Powered Information Platform (Simplified Chinese Version) |
| 作者姓名：Hubert Pun; Jianping Liang; Jing Chen; Roger Wang; Huaxi Li; |
| 商品類型：Case (Field) | 商品編號：9B20MC159 |
| 出版日期：2020/09/09 | 內容長度：15 頁 |
In February 2020, an entrepreneur and his team in China created a mobile application called Tong Cheng Lian Kang (TCLK), which crowdsourced information on publicly known cases of COVID-19, enabling users to find out if they might have been exposed to an infected individual. The application leveraged blockchain technology to record and validate user submissions of COVID-19 cases to ensure that submission and validation data were immutable, transparent, .....more
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| TCLK: Blockchain-Powered Information Platform |
| 作者姓名：Hubert Pun; Jianping Liang; Jing Chen; Roger Wang; Huaxi Li |
| 商品類型：Case (Field) | 商品編號：9B20M159 |
| 出版日期：2020/09/09 | 內容長度：14 頁 |
In February 2020, an entrepreneur and his team in China created a mobile application called Tong Cheng Lian Kang (TCLK), which crowdsourced information on publicly known cases of COVID-19, enabling users to find out if they might have been exposed to an infected individual. The application leveraged blockchain technology to record and validate user submissions of COVID-19 cases to ensure that submission and validation data were immutable, transparent, .....more
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