Teaching note for product W31122.

It was July 2022, and Isaac Morgado, one of the founders of MVMT Strength Inc., wanted to create a comprehensive marketing plan for the fall season. The gym had recently moved to a new location and Morgado wanted to continue growth through promotional campaigns.

Teaching note for product W33361.

Teaching note for product W26677.

In June 2021, a strategist in the Canadian offices of Summit Consulting’s products strategy group was contemplating how to improve her recognition and standing within the professional services organization. However, she believed that her ability to advance was hampered by a conflict in the relationship between her direct manager and her coach. The strategist wanted to strengthen her own relationship with her direct manager, which seemed to be suffering .....more

The owner and founder of a quickly-growing small business selling gluten-free, naturally sweetened, vegan protein snacks across Canada, had to decide how to move forward. She was a passionate entrepreneur but also worked full-time as a teacher. The company had grown rapidly in only two years and she now needed a strategy to ensure growth and success. Her time was limited, and she needed a strategy to increase both the business’s demand and its supply .....more

Teaching note for product W27378.

Teaching note for product 9B20M185.

In May 2019, Chiban Leather, a socially conscious leather manufacturing firm based in Addis Ababa, Ethiopia, was undergoing an expansion and the company’s chief executive officer was contemplating its strategic future. She wanted to take advantage of opportunities in the Ethiopian leather industry and expand her client base to include 10 primary wholesalers. She was proud of the social impact the company had achieved so far, and she hoped to be able .....more