Sparkle Collection: A Rising Generation’s Entrepreneurial Dilemma |
作者姓名:Jeremy Cheng, Kevin Au |
商品類型:Case (Field) | 商品編號:W32213 |
出版日期:2023/10/10 | 內容長度:12 頁 |
Karen Chan was a Hong Kong second-generation leader in her family business, German Pool Hong Kong Limited (German Pool), a home appliance and furniture company founded by Karen’s father, Edward Chan. By July 2022, Karen had developed the family business and founded her own high-fashion brand, Sparkle Collection, amid ongoing disruptions in Hong Kong. Karen was an innovator of products and ideas for the family business, but her niche venture Sparkle .....more
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Sparkle Collection: A Rising Generation’s Entrepreneurial Dilemma - Teaching Note |
作者姓名:Jeremy Cheng, Kevin Au |
| 商品編號:W32214 |
出版日期:2023/10/10 | 內容長度:13 頁 |
Teaching note for product W32213.
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