In 2010, a sticky accelerator pedal tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors, who have written two widely acclaimed books on Toyota, argue that the pedal’s stickiness was caused not by relaxed manufacturing standards, as was commonly believed, but rather by failing to reconcile the means with the ends in trying to meet a corporate goal. Readers who hope to create a culture of excellence will learn why that .....more