| LinkedIn: Bridging the Global Employment Gap - Teaching Note |
| 作者姓名：Jeff Saperstein; Mariela Gonzalez |
| 商品類型： | 商品編號：8B17M119 |
| 出版日期：2017/04/08 | 內容長度：5 頁 |
Teaching note for product 9B17M119.
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| LinkedIn: Bridging the Global Employment Gap |
| 作者姓名：Jeff Saperstein; Mariela Gonzalez |
| 商品類型：Case (Field) | 商品編號：9B17M119 |
| 出版日期：2017/04/08 | 內容長度：9 頁 |
In 2016, LinkedIn was the largest online platform connecting people to job opportunities and training. The company’s goal was to innovate and co-create with stakeholders a stable, yet emergent online platform that could serve a global business community undergoing rapid transformation in technology, job requirements, and the structure of work itself. <br><br>LinkedIn had a leadership role in this transformation; the company vision, market .....more
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| Infosys: The Challenge of Global Branding (Traditional Chinese version) |
| 作者姓名：Jeff Saperstein; Padmini Murty;Viren Desai |
| 商品類型：Case | 商品編號：9B05AT01 |
| 出版日期：2007/07/02 | 內容長度：25 頁 |
Information technologies outsourcing is one the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for information technology outsourcing. Management had identified overall company top-line revenue growth to achieve 30-40 per cent annual .....more
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| Infosys: The Challenge of Global Branding - Teaching Note |
| 作者姓名：Jeff Saperstein |
| 商品類型： | 商品編號：8B05A01 |
| 出版日期：2005/02/08 | 內容長度：8 頁 |
Teaching note for product 9B05A001.
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| Infosys: The Challenge of Global Branding |
| 作者姓名：Jeff Saperstein; Padmini Murty;Viren Desai |
| 商品類型：Case (Field) | 商品編號：9B05A001 |
| 出版日期：2005/02/08 | 內容長度：25 頁 |
Information technologies outsourcing is one the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for information technology outsourcing. Management had identified overall company top-line revenue growth to achieve 30-40 per cent annual .....more
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| Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles |
| 作者姓名：Jeff Saperstein; Jennifer Nelson |
| 商品類型：Case (Field) | 商品編號：9B04A003 |
| 出版日期：2004/01/16 | 內容長度：23 頁 |
Toyota is a large, international automobile manufacturer headquartered in Japan, with plans to become the largest worldwide automaker, striving for 15 per cent of global sales. Toyota is committing itself to be the leader of the hybrid-electric automotive industry, and is relying on changes in the industry and customer perceptions to bring its plan to fruition. Toyota's challenge is to develop consumer attitude and purchase intent, from an early .....more
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| Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles - Teaching Note |
| 作者姓名：Jeff Saperstein |
| 商品類型： | 商品編號：8B04A03 |
| 出版日期：2004/01/16 | 內容長度：9 頁 |
Teaching note for product 9B04A003.
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| Agilent Technologies - Teaching Note |
| 作者姓名：Jeff Saperstein |
| 商品類型： | 商品編號：8B04A04 |
| 出版日期：2004/01/15 | 內容長度：6 頁 |
Teaching note for product 9B04A004.
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| Agilent Technologies |
| 作者姓名：Jeff Saperstein; Camilla Burg;Anamika Ghosh;Maria del Carmen Arenas |
| 商品類型：Case (Field) | 商品編號：9B04A004 |
| 出版日期：2004/01/15 | 內容長度：26 頁 |
Agilent Technologies was spun-off from Hewlett Packard in an effort to establish a new brand in the high-tech industry. The senior director of global brand management was reflecting on the company's challenges in focusing its worldwide marketing effort in the multiple business sectors. Agilent was intended to establish itself as a separate company from Hewlett Packard while still continuing in the Hewlett Packard tradition of excellent customer .....more
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