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| Denver: Establishing Brand Relevance Across Generational Cohorts |
| 作者姓名：Jaydeep Mukherjee |
| 商品類型：Case (Field) | 商品編號：W47340 |
| 出版日期：2026/03/30 | 內容長度：14 頁 |
Denver, a Hamilton Sciences Private Limited (HSPL) brand, was the best-selling men’s fragrance brand in India in 2025. It was characterized by its aspirational, masculine positioning. Denver’s core consumers were millennials, but to meet growth objectives, it needed to be attractive to Gen Z and Gen Alpha, who were significantly different from its core consumers. HSPL managing director and chief executive officer Saurabh Gupta was considering four .....more
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| Denver: Establishing Brand Relevance Across Generational Cohorts - Teaching Note |
| 作者姓名：Jaydeep Mukherjee |
| | 商品編號：W47341 |
| 出版日期：2026/03/30 | 內容長度：13 頁 |
Teaching note for product W47340.
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| In or Out? Supplier’s Decision Dilemma in Business Rescue |
| 作者姓名：Sankha Bhattacharya, Jaydeep Mukherjee |
| 商品類型：Case (Field) | 商品編號：W47342 |
| 出版日期：2026/01/29 | 內容長度：10 頁 |
In September 2025, the managing director of White House Industries Private Limited (WH), a manufacturer of aluminum cans in India, faced a dilemma regarding WH’s largest export customer and distributor in South Africa, Imprint Processing Pty. Limited (Imprint). Imprint had been placed under business-rescue proceedings in August, and the appointed business-rescue practitioner (BRP) had informed WH that Imprint’s bank accounts were now frozen and it .....more
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| In or Out? Supplier’s Decision Dilemma in Business Rescue - Teaching Note |
| 作者姓名：Sankha Bhattacharya, Jaydeep Mukherjee |
| 商品類型： | 商品編號：W47343 |
| 出版日期：2026/01/29 | 內容長度：11 頁 |
Teaching note for product W47342.
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| Monosha Biotech: Growth Challenges of a Social Enterprise Brand |
| 作者姓名：Saikat Banerjee, Jaydeep Mukherjee |
| 商品類型：Case (Field) | 商品編號：W37444 |
| 出版日期：2024/12/09 | 內容長度：13 頁 |
Monosha Biotech (MB), a social start-up in Baruipur, West Bengal, India, was founded in 2017 to tackle a significant public health issue: snakebites. India had the highest number of snakebite fatalities globally, and the efficacy of anti-snake venom (ASVs) varied significantly depending on the snake’s location. As the prominent snake-venom manufacturer was headquartered in southern India, the existing ASVs had been customized to provide optimal effectiveness .....more
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| Monosha Biotech: Growth Challenges of a Social Enterprise Brand - Teaching Note |
| 作者姓名：Saikat Banerjee, Jaydeep Mukherjee |
| 商品類型：Note | 商品編號：W37445 |
| 出版日期：2024/12/09 | 內容長度：16 頁 |
Teaching note for product W37444.
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| Airtel: Create a New Brand or Use Existing Ones? |
| 作者姓名：Deep Desai, Jaydeep Mukherjee |
| 商品類型：Case (Field) | 商品編號：W34578 |
| 出版日期：2024/11/01 | 內容長度：9 頁 |
Niraj Sharma, Director of Marketing at Airtel, located in India, and his team prepared to launch India’s first telecom convergence product – a single telecom plan that provided mobile, paid TV, and WiFi services under one bill plan. Telecom convergence was expected to be the next big battle against the deep-pocket competitor Jio Telecom. In January 2023, there were three branding options on the table: positioning this convergence plan as a premium .....more
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| Airtel: Create a New Brand Or Use Existing Ones? - Teaching Note |
| 作者姓名：Deep Desai, Jaydeep Mukherjee |
| 商品類型：Note | 商品編號：W34579 |
| 出版日期：2024/11/01 | 內容長度：7 頁 |
Teaching note for product W34578.
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| Making SVG Future-Ready: Evaluating the Growth Options - Teaching Note |
| 作者姓名：Jaydeep Mukherjee |
| 商品類型：Note | 商品編號：W37614 |
| 出版日期：2024/03/10 | 內容長度：8 頁 |
Teaching note for product W37613.
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| Making SVG Future-Ready: Evaluating the Growth Options |
| 作者姓名：Jaydeep Mukherjee |
| 商品類型：Case (Field) | 商品編號：W37613 |
| 出版日期：2024/03/10 | 內容長度：10 頁 |
This case concerns a young MBA from India, Yashovardhan Agarwal (Yash), who, in 2024, contemplated the growth strategy of SVG Fashions Pvt. Ltd. (SVG), his family’s textile business. The company’s vision was to be a one-stop textile solution provider converting “fibre to fashion.” However, changes in the market and competition required significant investments in developing competencies that could make the company future-ready and more profitable. .....more
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