In November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation .....more

Teaching note for product W30794.

Teaching note for product no. 9B20A038.

In June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ?24 million in loans but can only grant ?18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues .....more

In June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ?24 million in loans but can only grant ?18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues .....more

Teaching note for product 9B16M126.

The electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained .....more

Teaching note for product 9B14E027.

Airtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.

Teaching note for product 9B14E025.