Martin Doyle, manager of a Canadian-Malaysian joint venture set up for the manufacture of custom-made ornamental building products in Malaysia, must reconcile the seemingly irreconcilable positions of the two partners. The case illustrates how the business environment in emerging markets can be simultaneously attractive and challenging. Success in such ventures is contingent upon an accurate assessment of the relative positions of the partners as .....more

The manager of Acer Inc.'s Canadian operation, must decide how to penetrate and serve the Canadian PC market. Specifically, he has to decide how autonomous the Canadian subsidiary should be. On one extreme, the Canadian operation could simply be a sales office, while on the other it could be an independent company with local manufacturing facilities and independently raising its capital. The decision involves an in-depth analysis of several factors .....more

Studds, the leading India-based manufacturer of bi-wheeler helmets, was at an impasse in joint venture negotiations with Nolan of Italy. The partially-implemented joint venture between the two companies appeared a perfect match. Studds had a considerable cost advantage in the production of helmets and Nolan had formidable marketing strengths. At issue is whether Studds should continue to pursue or terminate the final joint venture negotiations. This .....more

Teaching note for product 9A96G001

Escorts, a large historically successful Indian conglomerate, was confronted with a dramatic change in its external environment caused by liberalization policies in its domestic market. At issue is the formulation and implementation of the company's restructuring strategy in response to the changed conditions. The case should be used in a general management/business policy course to illustrate the formulation and implementation of strategic responses .....more

Teaching note for product 9A95M009.

Escorts, a large Indian conglomerate, was in the process of implementing a restructuring plan when it encountered difficulties with one of its many partners. Fiat-Agri, Escorts' joint venture partner, wanted to increase its equity stake and its extent of management control in the joint venture. However, Escorts planned to merge this venture with other divisions as part of its restructuring. This case is the third in a series of three. The first .....more

Escorts, a large Indian conglomerate, was in the process of implementing its restructuring plan. At issue is whether the company should pursue this customer-focused plan, or adopt a technology-based growth strategy. The case is the second in a series of three. The first case, "Escorts Limited, 1993", 9A95M009, documents pre- and post-liberalization conditions in India and the company's domestic strategy prior to liberalization. A third .....more

The manager of a large Canadian company located and working in India is considering leaving his job and starting a computer software development and professional engineering services business which uses the Internet, low wages and highly trained Indians to compete globally. This case is designed for use in a module on emerging markets, global strategies, venture management or in an entrepreneurial course.