| Next Generation Green: White Dog Cafe and Its Evolving Brand Identity |
| 作者姓名：Diane M. Phillips; Jason Keith Phillips |
| 商品類型：Case (Field) | 商品編號：9B18A016 |
| 出版日期：2018/09/03 | 內容長度：12 頁 |
In May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evolve .....more
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| Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note |
| 作者姓名：Diane M. Phillips; Jason Keith Phillips |
| 商品類型： | 商品編號：8B18A016 |
| 出版日期：2018/09/03 | 內容長度：10 頁 |
Teaching note for product 9B18A016.
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| Sustainable Growth at TerraCycle: Should Manufacturing Be Moved? - Teaching Note |
| 作者姓名：Diane M. Phillips; Jason Keith Phillips |
| 商品類型： | 商品編號：8B16A010 |
| 出版日期：2016/04/29 | 內容長度：8 頁 |
Teaching note for product 9B16A010.
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| Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe - Teaching Note |
| 作者姓名：Diane M. Phillips; Jason Keith Phillips |
| 商品類型： | 商品編號：8B07M49 |
| 出版日期：2007/10/24 | 內容長度：6 頁 |
Teaching note for product 9B07M049.
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| Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe |
| 作者姓名：Diane M. Phillips; Jason Keith Phillips |
| 商品類型：Case (Field) | 商品編號：9B07M049 |
| 出版日期：2007/10/24 | 內容長度：10 頁 |
This case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White .....more
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