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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe

Diane M. Phillips; Jason Keith Phillips

商品編號:9B07M049
出版日期:2007/10/24
再版日期:2009/08/09
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Ethical Issues;Corporate Culture;Entrepreneurial Business Growth;Social Marketing
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:United States
產業:Accommodation & Food Services
事件年度:2007

This case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White Dog Cafe has regarding the transition of current management to the new management team and the development of the White Dog Cafe's social responsibility philosophy, the challenges that other socially responsible organizations have had as they have grown, and the strategies that the company has used to successfully keep its philosophies and goals at the forefront of its business operations.

教學手冊:Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe - Teaching Note
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