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Analyzing Alibaba’s Magic
作者姓名:Jae C. Jung; Yasheng Chen
商品類型:Article商品編號:9B17TE03
出版日期:2017/01/09內容長度:6 頁

Can innovations come from China? Some influential people don’t think so. Today, of course, Alibaba is the Chinese innovator that clearly stands out. This paper argues that Alibaba’s impressive rise as a leading innovator on the world stage was driven in no small way by the institutional voids that challenge other firms in the same business environment. Alibaba not only thrived in an institutional void, it was a filler of institutional voids. Alibaba’s .....more

American Fast Food in Korea - Teaching Note
作者姓名:Paul W. Beamish; Jae C. Jung
商品類型:商品編號:8B03M16
出版日期:2003/02/04內容長度:15 頁

Teaching note for product 9B03M016.

American Fast Food In Korea
作者姓名:Paul W. Beamish; Jae C. Jung;Hun-Hee Kim
商品類型:Case (Pub Mat)商品編號:9B03M016
出版日期:2003/02/04內容長度:12 頁

A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers .....more

Huxley Macquiladora - Teaching Note
作者姓名:Paul W. Beamish; Jae C. Jung;Joyce Miller
商品類型:商品編號:8B02M33
出版日期:2002/11/29內容長度:7 頁

Teaching note for product 9B02M033.

Huxley Maquiladora
作者姓名:Paul W. Beamish; Jae C. Jung;Joyce Miller
商品類型:Case (Gen Exp)商品編號:9B02M033
出版日期:2002/11/29內容長度:14 頁

A senior manager in a U.S. manufacturing firm must make a recommendation about whether 57 labour intensive jobs should be moved from the existing California plant to a new facility in a Mexican maquiladora. If the Mexican opportunity is pursued, decisions are also required regarding the entry mode (subcontracting, shelter operator or wholly-owned subsidiary) and location (border or interior).