KaspaCom was a decentralized finance platform built on the Kaspa blockchain, led by founder and chief executive officer Sione Milhem. By early 2026, the company had emerged as the dominant decentralized finance hub within the Kaspa ecosystem, offering an integrated suite of products that included trading, lending, and token launches. Despite strong relative traction, KaspaCom operated within a small and evolving proof-of-work network, with limited .....more

Teaching note for product W49037.

Teaching note for product W46392.

Leon Stern, the senior vice president of marketing at Polygon Labs UI (Cayman) Ltd. was tasked in 2025 with developing a marketing strategy to help Polygon scale user adoption of its blockchain platform. Stern’s challenge was to balance efficiency with reach and reduce the cost per wallet (CPW)—a Web3-specific customer acquisition cost metric—while continuing to drive robust user growth. To develop a marketing strategy, Stern must examine marketing .....more

LifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was excited .....more

Teaching note for product 9B14A066.

In 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should Victorinox .....more

Teaching note for product 9B14M131.

LifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was excited .....more

Teaching note for product 9B14M103.