Teaching note for product W42480.

Spreadsheet to accompany product W42481.

In June 2024, Masumi Vyas and Arya Dixit were deciding whether to launch Bay6, a sustainable women’s clothing brand, in London, Ontario. To make this decision, the pair needed to assess the environment, evaluate their marketing strategy, and project financial statements for three years.

In June 2023, Aaron Hendrikx, owner and founder of BackRoads Brews + Shoes (BackRoads) wanted to evaluate opportunities to solve the store’s seating capacity issues. The store’s success in recent years had led to customers entering the store on busy nights with no room available for them to sit in the dining section. Aaron considered extending the store, rearranging the store’s layout, or maintaining current operations. He wanted to ensure that he .....more

Teaching note for product W38858.