The owners of BTRMLK Inc. (BTRMLK) were reviewing the company’s performance in fiscal 2024. They had just returned from a meeting with a landlord in the up-and-coming West 5 neighbourhood in London, Ontario, where they had discussed a potential future second location for the restaurant. BTRMLK was a popular fast-food restaurant in London that specialized in large, aesthetic, fried-chicken sandwiches. Although customers were happy and eager to endure .....more

Teaching note for product W44275.

In June 2024, Masumi Vyas and Arya Dixit were deciding whether to launch Bay6, a sustainable women’s clothing brand, in London, Ontario. To make this decision, the pair needed to assess the environment, evaluate their marketing strategy, and project financial statements for three years.

Teaching note for product W42480.

Spreadsheet to accompany product W42481.

Teaching note for product W38858.

In June 2023, Aaron Hendrikx, owner and founder of BackRoads Brews + Shoes (BackRoads) wanted to evaluate opportunities to solve the store’s seating capacity issues. The store’s success in recent years had led to customers entering the store on busy nights with no room available for them to sit in the dining section. Aaron considered extending the store, rearranging the store’s layout, or maintaining current operations. He wanted to ensure that he .....more

In March 2023, the owner and managing director of PrintOxe struggled to find a way forward that would help the business recover from its declining profitability. PrintOxe was among the longest-standing e-commerce sellers of compatible printer accessories in Canada. For several years, PrintOxe reached millions of dollars in revenues and six-figure profits. But fierce competition due to the market’s ease of entry, coupled with the harsh supply chain .....more

Teaching note for product W38854.

Trina Wolfson incorporated her business, Tartan Loungewear (Tartan), on June 1, 2022. The business sold trendy loungewear with tartan accents. After Tartan’s first year of operations, she and her friend, an accountant, were working together to record all accounting transactions and prepare financial statements for the year.