Teaching note for product W46144.

In January 2023, Dr. Vince Molinaro, owner and founder of Leadership Contract Inc. (LCI), wanted to determine the value of each of his company’s service lines. Because the COVID-19 lockdowns began early in LCI’s second year of operations, Molinaro believed he had not had the opportunity to truly see which parts of his business brought in the most value. He expected the financial results from 2022 would provide more insight. Once he analyzed those .....more

In April 2023, the owner of a small women-focused baseball cap company, Ponyback Inc. (Ponyback), wanted to review the venture’s financial performance to date. The company sold ponytail-friendly baseball caps that had a magnetic strip at the back to provide flexibility for different hair thicknesses and styles. Although Ponyback had seen tremendous growth since inception, the owner worried that this growth may be slowing down soon and worried about .....more

Teaching note for product W45865.

The owners of BTRMLK Inc. (BTRMLK) were reviewing the company’s performance in fiscal 2024. They had just returned from a meeting with a landlord in the up-and-coming West 5 neighbourhood in London, Ontario, where they had discussed a potential future second location for the restaurant. BTRMLK was a popular fast-food restaurant in London that specialized in large, aesthetic, fried-chicken sandwiches. Although customers were happy and eager to endure .....more

Teaching note for product W44275.

In June 2024, Masumi Vyas and Arya Dixit were deciding whether to launch Bay6, a sustainable women’s clothing brand, in London, Ontario. To make this decision, the pair needed to assess the environment, evaluate their marketing strategy, and project financial statements for three years.

Teaching note for product W42480.

Spreadsheet to accompany product W42481.

Teaching note for product W38858.