| Daimler China: Facing a Media Firestorm - Presentation |
| 作者姓名：Wolfgang Messner; Hyo Jin Yoon |
| 商品類型： | 商品編號：5B18C012 |
| 出版日期：2018/01/05 | 內容長度：457 頁 |
Presentation to accompany product 8B18C012.
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| Daimler China: Facing a Media Firestorm |
| 作者姓名：Wolfgang Messner; Hyo Jin Yoon |
| 商品類型：Case (Pub Mat) | 商品編號：9B18C012 |
| 出版日期：2018/01/05 | 內容長度：6 頁 |
The chief executive officer of Daimler Trucks and Buses China Ltd. was on an expatriate assignment in China. In November 2016, he faced a discomforting situation that could bring an abrupt halt to his career; an unfortunate incident in which he lost his temper led to fierce outrage in local Chinese and worldwide media. The media reaction threatened China’s prominence as a major source of revenue for Daimler, and sent Daimler’s share price on a downhill .....more
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| Daimler China: Facing a Media Firestorm - Teaching Note |
| 作者姓名：Wolfgang Messner; Hyo Jin Yoon |
| 商品類型： | 商品編號：8B18C012 |
| 出版日期：2018/01/05 | 內容長度：13 頁 |
Teaching note for product 9B18C012.
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