Russia was in transition from a planned to a market economy. Pepsi had preceded Coke into the former Soviet Union and was optimistic that it could further increase its market presence. However, it required a Russian organization to implement its strategy. While Pepsi had previously run its Soviet operations from Vienna, they now needed to hire and develop Russian employees and managers. A 31 year-old human resources manager in Pepsi International, .....more

Russia was in transition from a planned to a market economy. Pepsi had preceded Coke into the former Soviet Union and was optimistic that it could further increase its market presence. However, it required a Russian organization to implement its strategy. While Pepsi had previously run its Soviet operations from Vienna, they now needed to hire and develop Russian employees and managers. A 31 year-old human resources manager in Pepsi International, .....more

The largest winery in Canada, and the sixth largest in North America, is up for sale. Brights had been family owned for almost 60 years. The environment was a difficult one in which to sell a wine company. The Canadian economy was in the middle of a recession. Declining alcohol consumption in Canada, the General Agreement on Tariffs and Trade (GATT) settlement, and the Free Trade Agreement had resulted in industry overcapacity and intensified competition .....more

The Ontario wine industry was once a protected and comfortable haven for its participants, but no more. Trade barriers are coming down and international competition is increasing. This case describes the trends of the 1980s in the industry and poses the challenges of the 1990s.