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BGI Genomics: Strategic Corporate Social Responsibility - Teaching Note
作者姓名:Haifen Lin, Xiaobin Zuo, Qian Yang
 商品編號:W29859
出版日期:2023/06/16內容長度:12 頁

Teaching note for product W29859.

BGI Genomics: Strategic Corporate Social Responsibility
作者姓名:Haifen Lin, Xiaobin Zuo, Qian Yang
商品類型:Case (Field)商品編號:W29858
出版日期:2023/06/16內容長度:9 頁

BGI Genomics (BGI), founded in China in 1999, covered the entire field of genomic sequencing applications. During the COVID-19 pandemic in 2020, BGI’s strategic corporate social responsibility initiative, developing coronavirus nucleic acid test kits, created shared value for BGI and society; brought revenue growth to the company; and won BGI acclamation from the government, media, and public. However, as the market competition in the COVID-19 testing .....more