BGI Genomics: Strategic Corporate Social Responsibility - Teaching Note |
作者姓名:Haifen Lin, Xiaobin Zuo, Qian Yang |
| 商品編號:W29859 |
出版日期:2023/06/16 | 內容長度:12 頁 |
Teaching note for product W29859.
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BGI Genomics: Strategic Corporate Social Responsibility |
作者姓名:Haifen Lin, Xiaobin Zuo, Qian Yang |
商品類型:Case (Field) | 商品編號:W29858 |
出版日期:2023/06/16 | 內容長度:9 頁 |
BGI Genomics (BGI), founded in China in 1999, covered the entire field of genomic sequencing applications. During the COVID-19 pandemic in 2020, BGI’s strategic corporate social responsibility initiative, developing coronavirus nucleic acid test kits, created shared value for BGI and society; brought revenue growth to the company; and won BGI acclamation from the government, media, and public. However, as the market competition in the COVID-19 testing .....more
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