| Trying to Create a Stir: Opening a Coffee Shop in Korea - Teaching Note |
| 作者姓名：Gyewan Moon; Allen H. Kupetz |
| 商品類型： | 商品編號：8B10M113 |
| 出版日期：2011/03/18 | 內容長度：6 頁 |
Teaching note for product 9B10M113.
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| Trying to Create a Stir: Opening a Coffee Shop in Korea |
| 作者姓名：Gyewan Moon; Allen H. Kupetz |
| 商品類型：Case (Field) | 商品編號：9B10M113 |
| 出版日期：2011/03/18 | 內容長度：8 頁 |
A critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance, and a ready supply of assistance in the early months. However, it deprives the entrepreneur of what many of them crave - the ability to create .....more
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