A critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance, and a ready supply of assistance in the early months. However, it deprives the entrepreneur of what many of them crave - the ability to create and grow a business from one’s imagination. The two entrepreneurs in this case had regular salaries, but wanted to try opening a coffee shop - or a chain of coffee shops - in South Korea, which already had many brands with multiple outlets.
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