| Moonka Auto: Growth Strategies Of Honda Dealership - Teaching Note |
| 作者姓名：Atul Arun Pathak; Gyanesh Mishra |
| 商品類型： | 商品編號：8B16M154 |
| 出版日期：2016/09/20 | 內容長度：12 頁 |
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| Moonka Auto: Growth Strategies Of A Honda Dealership |
| 作者姓名：Atul Arun Pathak; Gyanesh Mishra; |
| 商品類型：Case (Field) | 商品編號：9B16M154 |
| 出版日期：2016/09/20 | 內容長度：14 頁 |
In February 2016, the owner of Moonka Automobile was struggling with the strategic decision he needed to make to increase revenue and improve profitability. Moonka Automobile had been in business as a full-service, two-wheeler dealership for eight years in India, had a strong customer base, a good reputation, and a positive relationship with the manufacturer, Honda. But, competition was increasing and business growth was slowing. The owner identified .....more
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| Moonka Auto: Recruiting Salespersons - Teaching Note |
| 作者姓名：Atul Arun Pathak; Gyanesh Mishra |
| 商品類型： | 商品編號：8B16A033 |
| 出版日期：2016/08/19 | 內容長度：16 頁 |
Teaching Note for product 9B16A033.
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| Moonka Auto: Recruiting Salespeople |
| 作者姓名：Atul Arun Pathak; Gyanesh Mishra; |
| 商品類型：Case (Field) | 商品編號：9B16A033 |
| 出版日期：2016/08/19 | 內容長度：11 頁 |
In April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment quickly, .....more
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